“Encouraging Innovation through Thought Process & Social Collaboration.” © All WWRR

Sunday, December 23, 2012

...And The WINNER IS!

 Author: Virginia Benedict, Techanalyst
               Content Management/Editor/Creative Director

For the past 20 some odd years I have been evaluating what we refer to in contemporary lingo as Social Media Platforms.  I have been evaluating eMail providers, hardware, software, and security tools, as well. 

 The new kid on the block leaves all other social platforms far, far, waayy far in the dust.  Just like its parent,  is the state-of-the-Art Social Technology.

v Security

 Ø  Security on is not a "whenever possible" predicament.  Google takes its patrons' personal and public security seriously without paying lip service.

§  Personal privacy
§  Granular security settings
§  Ability to block anyone you fairly deem anti-social
§  Ability to seamlessly report privacy issues.  Which, by-the-way, I  rarely have found the need to exercise
§  Intuitively seamless to configure
§  Password secure Account configuration section

v Ease of Use

Ø  With very low learning curve and outstanding technical support both self-        served or hand holding.

v Navigation

Ø  Elegant and seamlessly lending itself to the way you think.

v Help Center

Ø  Absolutely outstanding guide with well produced video streams and unlike other platforms Google offers clear concise explanations/descriptions while in addition maintaining Help Forums and Support Communities.  Every page/profile offers feedback features providing seamless elegant tools for the user to report troubles or share back thank you Kudos and encouragement.

v Profile Features
Ø  Whether you are an Enterprise Professional, a Marketer/PR, an Artist, a Scientist, or retired…  It makes no difference;   has the tools for you to shine.  You can present yourself to your community in any light you wish and as elegant or creative as you wish without being stuffy.
Ø  Speaking of Communities, as always   listened.  Now, Technical Community leaders such as myself can shine even brighter than ever.  However, Communities are not strictly for professionals.  There are communities for every social venture/undertaking you can dream of organizing.
Ø Virtual round tables and online webinars.  With , you can seamlessly organize virtual meetings, virtual round tables, and online webinars, and there is nothing to download.                                    
         As a  Account Owner you simply join the you have been invited to attend or even better you can organize one yourself and invite your community of Circles.
Ø AahhH! Circles! Let us not forget the healthiest way to meet new people, build your professional network, gather your family and friends and granularly share or not share whatever information you like by assigning it public, private, friends, and/or Friends-of-Friends setting on the fly.
 Ø  On  you can configure your profile any way you like within the format

§  Elegant and seamless to set up
§  Outstanding tools all around
§  Ability to individualize your profile
Ø  Ability to make it Enterprise Professional, extreme support of the Arts & Science, Familial, or non-descript
     Ø Integrated Blogging!      is an extension of your profile. With this tool you  can self-publish your work and potentially Monetize your blog using one or both of

the free advertising programs: AdSense and/or Google Affiliate Ads                 
I can go on and on…  and the bottom line is that you just have to try it and speak for yourself…  These are just some of the features and opportunities thatcontributes to the betterment of humans unpretentiously, unencumbered, and unfettered from anti-social practices.
They get it! By George, they Got It. Google Developers These children are doing it. They are forging the path for Peace and Solidarity amongst humans by bringing us together.  By nurturing us through their social tools.

                                                                            Women Techmakers 

My Communities:




Please Note: To Join these Communities you must send a Request-to-Join [name of community] on subject field for for instructions on the requirements.

Monday, December 17, 2012

Social Engineering, Social Tools, and Human Dispositions

Authored by Virginia Benedict

If you are someone like me, your first instinct is to trust others; your second instinct is to want to trust others; and your otherwise instinct is to resent not being able to trust when you discover that your trust has been betrayed.  Yes, I have found that most humans including myself have an innate subconscious desire to trust.  We take chances and give the benefit of the doubt in the spur of the moment, only to discover that those ‘inspiring’ our trust are the least trustworthy.  This discovery makes us feel powerless and betrayed.  It makes us feel guilty and inadequate for not engaging our instincts and taking control of the situation or redirecting the conversation into a neutral state which would allow us to safely escape the predicament.

If you are very much like me, you do not like confrontations or engaging in negative discourse of any kind.   Hence, we fall victims of ‘Social Engineering’.

I often wonder why I have this dire need to share indiscriminately.  It feels at times as if these individuals intently push me to reveal information they have no business asking of me.  I tell myself over and over, “I trust with my eyes open”, only to discover that when push comes to shove, I give into my innate desire to bond, to trust, to embrace others.

So what exactly is ‘Social Engineering’ and who are these social engineers?  At what point does this behavior become intrusive and at what point does the actor of this behavior can be defined as a perpetrator?

Well ‘social engineering’ is a term coined primarily by Security Professionals when identifying Identity thieves; when in fact, it is a social and behavioral anthropology term governed by anthropomorphic attributions.  Social engineering has a wide behavioral spectrum of vectors and variables stemming from the innate benign to the most egregious intellectual, emotional, and/or physical of assaults on our usually unsuspecting psychic.   All species in the animal kingdom are susceptible to this behavior as both actors and subjects simultaneously.

In other words, at one end of this spectrum, we find ourselves in the primordial state; i.e., at birth, the beginning of a relationship, a first encounter (be it live or in cyber space), a situation we happened to find ourselves in, and so on...

We may be entering this state as a blank slate (as presumed of the state at birth, for example), a neutral state (as when unsuspecting), predisposed (as when we are being targeted and subjected by experts in any field; i.e., advertisers, marketers, and as in the case of Security professionals, perpetrators and opportunists),  

An example of the benign is the social interaction between parents and newborn (assuming healthy individuals) learning and adapting to each other’s personalities; or siblings learning how to play or interact with each other while adapting to each other’s temperament driven role-playing, characteristically speaking.

When in a neutral and/or predisposed state, individuals are in a highly vulnerable position.  This can be the vector driven by experts such as educators, marketers, advertisers, drug pushers (be it illicit or legal), and/or Identity Thieves and other criminal types.

Early childhood Educators, for example, are potent members of a social structure who have the power to type cast our young in so many facets and with each facet driving its own spectrum of behavioral outcomes; thus impacting on the innate personality of the child.  Any of these outcomes can predispose the individual throughout his/her life to be either indiscriminately trusting to a fault or intuitively cautious when trusting.

No matter what the disposition is at any given time if you are like me, your first instinct is to trust, to want to trust, and you regret not being able to when you realized that you do not live in a trustworthy world.

                                                                            ~~ 0 ~~

If you should like to partake in further round table discussions on the subject of social engineering types and outcomes, please feel free to contact me. 
Virginia Benedict is available to speak on this subject matter as it relates to technology as social tools, information security and social behavior.

As always, you are welcome to email me your questions and feedback as well.
©  All Worldwide Rights Reserved


Wednesday, November 28, 2012

Elements of Startups

Initiative => Drive => 
                      Strategic Marketing => Successful Startups
                                   Author: Virginia Benedict, Market Engineering Strategist

Illustration created using Microsoft Office Visio 2010

 It is essential to have a dynamic and flexible business plan, a mission,and a vision.  This is the Triad of a Startup Model that then needs to be plugged into an adaptive Framework.  It is important that the framework reflect its target markets.
Building a strong foundation is imperative.  If you have a strong foundation you will be able to have bearing weight for market adaptability and potential diversification further down.
Having a clear but dynamic vision
Adapting to market opportunities
Learn from big business how not to make the same mistakes
Keep a journal of ideas, thoughts, and DOs and Don'ts
Having a Vision
Think big and proceed intelligently
Take small bites.
Create alliances and never burn your bridges.  You never know who is who out there in this big bad world.
The Key words here are  Initiative, Drive, Vision, Mission, Strategy, Planning, governed by Flexible, Adaptive, Dynamic

I have a couple of successful start-ups under my belt.  Startups that made news not only because of the nature of the products and services offerings but also because they created their own market niche and industry.

© All Worldwide Rights Reserved

Tuesday, November 13, 2012

The Value of Sharing Our Knowledge...

The Value of Sharing Our Knowledge vs. Syndicating

Author: Virginia Benedict, Social Media Managing Curator

Okay, so we find an interesting article or white paper on a subject matter of interest and our instinct is to want to share it immediately with the world. We forget that we live in a super connected world and that the likelihood that the same news or blog publisher and marketers more than likely have targeted our friends, connections, and followers is relatively high.  Hence I ask, are we really facilitating anything new?

I ask where the value on sharing re-syndicated content is. Well! While we all appreciate that you thought enough of us to share your golden find, I think that I would be much more interested in finding out what your thoughts are on the subject matter. Yes, please cite the content, if you will... but remember, I believe, that consciously or unconsciously we wish to connect with each other because we hope to learn from each other, bounce off ideas, and/or validate our convictions and ideas through some form of mutual acknowledgement.

Our worlds are becoming more and more tightly woven and in a professional internetworked world sharing your knowledge and skills through discussions play an immense role in how you influence others into supporting your career path visions.

As a Technical Community leader, since 1992, I have been encouraging the members of my SIGs to become speakers, to be generous and candidly share their knowledge through user groups, and to create community and to support each other's career ambitions... by doing so we gain inspirational strength and the respect of those who respect themselves.

When we create original discussion posts, it affords us the opportunity to display our technical prowess and it establishes us as subject matter experts. It sheds light and creates visibility for potential employers, who are social media savvy, to readily assess our values as employees.

Similarly, Marketers also gain tremendous value from this neo-media genre of marketing. When marketers create conversation through discussions posts they begin the process of establishing the level of trust and transparency that will get them invited to their target market's negotiating tables.

Stay tuned for more...


Friday, October 19, 2012

Social Trends' Journey

From Cultural to Social and from Social to Global:
                               The Lingua Franca as a Technology Driver.

There are two main categories of Social Communities and several genres of each. The two main categories are Cyber (virtual) Communities and our Traditional (physical) geo-centric local communities.  In the cyber orbit, we can essentially differentiate between a) corporate, b) social, c) socio-professional, and d) market/product driven. Both categories begin with the Nuclear Family, Trade, and Technology with Disposable income as a driving vector.

Each platform genre requires its own set of technical skill sets and social soft skills and expertise from the Content Manager and/or Community Manager.  Product Managers and Marketers require a much more advanced set of sophisticated skills when targeting its consumers.  Traditional methodologies are no longer viable when attempting to seduce the psychic of the neo-consumer.

Illustration created using Microsoft Office Visio 2010

How the two categories influence each other is tied into the technology trends set by influential early adaptors

Genres of Social Platforms

Corporate Social platforms: YAMMER
Professional Social Platforms: Researching for user friendly viable Platforms.  I you know of any please let me know.


Androgenous Social platforms: Facebook
Mix Media Social Platforms: G+


Sunday, October 14, 2012

Community Manager: Cyber vs. Live

Skill Sets of a Highly Successful Community Manager

The following are what I consider the most important core skill sets of a successful Community Manager
        Ø  Diplomacy Skill Sets
o   Strong negotiation skill sets
o    Conflict Resolution skill sets
Ø  Relationship Management Skill Sets
o   Intuitive
o   Receptive
o   Perceptive
o   Compassionate
o   Neutral

Ø  Content Management Skills
o   Content curating
o   A Deep understanding of the meaning of Social Media and Delivery of Social Content

Ø  Multiple language fluency skills with English as the Lingua Franca
o   In today’s global arena English is the common language of choice
Ø  Outstanding communication skills with the ability to speak to the ideology of the target social consumer
o   Social and cultural ideologies play a critical role in the market place
o   Writing/reading skills
o   An  eighth sense and heightened people intuition
o   Objective disposition
o   Contact Management Skill sets

Ø  Deep knowledge of the target market, its related niches, and target audience
o   Disposable Income
o   Disposition
o   Education
o   Social and Cultural Ideologies
Ø  Deep knowledge of the commercial products within the target markets
o   their competitors
o   consumers
o   Understanding trends
o   Creating trends
§  Social
§  Cultural
§  Economic
§  Regional
§  Global
o   Highly influential
Ø  A dynamically adaptive disposition
o   Community Management
o   Content Management
o   People Management
Ø  Technology Savvy
o   Database Management
o   Social platforms adept
o   Ability to learn a technology on the fly
o   Ability to adapt and dynamically learn on the fly

Thank you and Happy Social Media Cyber Trails…

Professional Social Media Community Management (since 1992)
Market Engineering Strategist
Systems & Network Security/Computer Forensics
Technologies Analyst (since 1989)

“Encouraging Innovation Through Though Process” © All WWRR

P.S., This document is a work-in-progress.  Please feel free to message me with your feedback and suggestions, additions or comments.  If your feedback is added to the document you shall be given credit.