The Lingua Franca as a Technology Driver.
There are two main categories of Social Communities and several genres of each. The two main categories are Cyber (virtual) Communities and our Traditional (physical) geo-centric local communities. In the cyber orbit, we can essentially differentiate between a) corporate, b) social, c) socio-professional, and d) market/product driven. Both categories begin with the Nuclear Family, Trade, and Technology with Disposable income as a driving vector.
Each platform genre requires its own set of technical skill sets and social soft skills and expertise from the Content Manager and/or Community Manager. Product Managers and Marketers require a much more advanced set of sophisticated skills when targeting its consumers. Traditional methodologies are no longer viable when attempting to seduce the psychic of the neo-consumer.
Illustration created using Microsoft Office Visio 2010
Genres of Social Platforms
Corporate Social platforms: YAMMER
Professional Social Platforms: Researching for user friendly viable Platforms. I you know of any please let me know.
Androgenous Social platforms: Facebook
Mix Media Social Platforms: G+